Mycelium Studios was engaged by Ogilvy to collaborate with IBM on the development and implementation of Biometric Smart Mirrors for the Out-think Melanoma Campaign, as part of Melanoma March 2017. Our mirrors determined the age, gender and sunscreen coverage of over 800 Bondi Beach goers over a weekend, identifying risk to melanoma growth.

Mycelium collaborated with MindBuffer and Peirre Proske on this project.

The campaign received the following industry accolades:

Bronze – APAC Effies 2018 Winner – Webby Awards 2018 | Best Use of Machine Learning Bronze - Clio Awards 2017 | Innovation | Product Innovation Shortlist - Clio Awards 2017 | Clio Health Shortlist - Cannes Lions 2017 | Health And Wellness | Health & Wellness Tech Shortlist - Cannes Lions 2017 | Creative Data | Creative Data Collection & Research Shortlist - Cannes Lions 2017 | Design | Digital Installations & Events Shortlist - Cannes Lions 2017 | Digital Craft | Curation of Data Shortlist - Cannes Lions 2017 | Digital Craft | Augmented Reality Shortlist - Cannes Lions 2017 | Media | Use of Technology Shortlist - AC&E Awards 2017 | Digital & Social Advertising Shortlist - AC&E Awards 2017 | Data Visualisation Shortlist - Spikes Asia 2017 | Media | Use of Technology Shortlist - Spikes Asia 2017 | Design | Digital & Interactive Design